When you are trying to bring about beneficial changes in society, it helps to be aware of the major role money investments play in all aspects of society. You might be thinking only of making the quality of life better for yourself and others, but for any change you want, there are financial winners and losers involved who will have strong interests in what you want to achieve. Businesses and people who benefit financially from keeping things the way they are now, may work against you and against the changes you want, but businesses and people who are losing money from the situation as it is now, may be useful allies to you as you seek the desired changes.
For example, you may want to bring about a reduction in the number of dogs kept in your neighbourhood, a worthy aim which would dramatically improve the quality of life for your whanau and all your neighbours. So before you begin, think about who benefits financially from dog ownership, because these people will want as many dogs in the community as possible, and will most likely oppose your efforts. These will include manufacturers and sellers of dog food, dog accessories, dog health products. Who else? And how do they work to influence us all? Advertising? Lobbying politicians? Making dog ownership look cool, or useful?
Then, who loses money from large numbers of dogs in your neighbourhood? Actually, the biggest financial losers are the dog owners themselves, it costs a lot of money to keep a dog. If you are a dog owner in Rotorua, can you tell us how much you spend on your dog in ‘one off’, and ongoing costs?
Who else loses money from large numbers of dogs in your neighbourhood? Maybe our tourist industry?
Also would anyone benefit financially from a reduction in the number of dogs? Maybe more people would buy house alarms, so the manufacturers and sellers of house alarms might be supportive of your aims. Who else?
Whatever beneficial outcome you are trying to achieve, check out the financial winners and losers, and think about how they will affect your project, as part of your planning for change.
For example, you may want to bring about a reduction in the number of dogs kept in your neighbourhood, a worthy aim which would dramatically improve the quality of life for your whanau and all your neighbours. So before you begin, think about who benefits financially from dog ownership, because these people will want as many dogs in the community as possible, and will most likely oppose your efforts. These will include manufacturers and sellers of dog food, dog accessories, dog health products. Who else? And how do they work to influence us all? Advertising? Lobbying politicians? Making dog ownership look cool, or useful?
Then, who loses money from large numbers of dogs in your neighbourhood? Actually, the biggest financial losers are the dog owners themselves, it costs a lot of money to keep a dog. If you are a dog owner in Rotorua, can you tell us how much you spend on your dog in ‘one off’, and ongoing costs?
Who else loses money from large numbers of dogs in your neighbourhood? Maybe our tourist industry?
Also would anyone benefit financially from a reduction in the number of dogs? Maybe more people would buy house alarms, so the manufacturers and sellers of house alarms might be supportive of your aims. Who else?
Whatever beneficial outcome you are trying to achieve, check out the financial winners and losers, and think about how they will affect your project, as part of your planning for change.